A Letter From the CEO on Our 25th Anniversary
Joseph Donovan shares an open message about The Difference Card’s milestone of 25 years in business.
To our Team, Clients, Members and Broker Partners:
Twenty-five years ago, The Difference Card began with a simple idea and a deep sense of purpose.
We started as a company of two. Today, we are a national team of well over one hundred colleagues serving employers and members across the United States.
Our journey has been powered by the belief that healthcare plans can be better: more personalized, more transparent, and more affordable.
Reflecting on Our Journey
2025 was a year of meaningful internal growth and external impact.
Within The Difference Card organization, we celebrated 22 promotions and welcomed 33 new teammates – proof that growth at The Difference Card is not just about numbers, but about nurturing talent and creating opportunities.
Externally, our membership grew past 300,000 members, a milestone that reflects the trust employers and brokers place in our model and in our people.
Looking Forward with Purpose
Healthcare costs continue to rise, straining families and employers alike. Our answer is to keep building solutions that move the market toward value.
That’s why we invested in PLUM, our quality-first approach that steers members to high-value providers and rewards smart choices. PLUM isn’t just a product; it’s an operating philosophy: it helps people get better care at a better cost while making it easier to find the right provider for our members.
A Word to Our Difference Card Team
Every person at The Difference Card, from frontline service to implementation, sales, retention, underwriting, finance, operations, and technology plays an integral role in our success. You serve our members with empathy, our clients with reliability, and our brokers with reliable partnership.
It doesn’t matter how great our product is; great people build great companies. We have a team of GREAT people. The true “difference” in The Difference Card is, and always has been, you. Thank you.
A Promise
The next 25 years will demand more of all of us. We will meet that moment by doubling down on our core values of Passion, Accountability, Innovation, and Respect. Our commitment is simple: deliver meaningful savings to employers, protect the member experience, and always act with integrity.
Thank you for being part of the journey. Here’s to the work ahead, the people we’ll help, and the difference we will continue to make.
